Sandhills Journey National Scenic Byway Plans Annual Conference

Broken Bow – The Sandhills Journey National Scenic Byway (SJNSB) will host their  Annual Conference on Friday, April 30th, and Saturday, May 1 in Broken Bow.

The theme is ‘Celebrate Us!’ in honor of being one of two scenic byways in Nebraska to receive national designation. Festivities begin on Friday, April 30 at 5:30 p.m. C.T. at the SJNSB Visitor Center, aka The Barn on the east edge of Broken Bow. Refreshments will be served. The Visitor Center committee will have a symbolic sod turning at the site of a proposed sod house. This will be followed by a ribbon cutting to officially recognize national designation with the new logo for the Byway. Hopefully unveiled that night will be the new road signs that will replace the Byway road signs along the 272 miles of Nebraska Highway 2 from Grand Island to Alliance. Nebraska Department of Transportation (NEDOT) will replace the old signs with the new ones after the Byway pays for the production of them.

The Broken Bow Library is the site for the annual SJNSB meeting Saturday from 10:30 to 11:45, followed by lunch which is catered by Legends Neighborhood Grill. After lunch, the annual awards will be presented to deserving individuals or businesses for Friend of the Byway, Individual, Business, Community Enhancement, and new this year, for the first time Frontline Friend of the Byway. Speakers confirmed are Sharon Strouse, Executive Director of the National Scenic Byway Foundation, who will officially welcome the SJNSB into the America Byways Collection via Zoom from Maine. Jon Vanderford who with his wife, Taryn, produce Pure Nebraska, a 30 minute showcase on Lincoln’s 10/11 TV station, will speak on treasures they have found along the byway. Mitch Hunt of Huntrex, formerly of Broken Bow, will showcase the Byway videos he produced several years ago but have now been edited to include the word ‘national’. His father, John Hunt will finish the day discussing his literary project, “Secret of the Sandhills”.

Cost to attend is $25 for Saturday’s award luncheon, while Friday festivities are being sponsored by Custer Economic Development Corporation, Broken Bow Chamber, SJNSB Visitor Center Committee, Grocery Kart of Broken Bow, Kinkaider Brewing Co., Custer Co. Tourism, and the Sandhills Journey National Scenic Byway organization. Registration may be paid at the door for May 1, but RSVP for meal count must be given to Terri Licking, president of the SJNSB by Monday, April 27. Email your RSVP to her at, put Byway RSVP in subject line please.

The flyer for the event may be viewed here.

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