Baxter Black Lends Voice to Sandhills Journey Scenic Byway

The New York Times hails Baxter Black as “…probably the nation’s most successful living poet…” and the Sandhills Journey Scenic Byway is excited to announce that Black will be the voice promoting the Byway on radio spots this summer.

Black is well known for his quirky humor, cowboy poetry, bushy mustache and lively stage presence.  He is a syndicated columnist and frequently appears on National Public Radio and television.  He has recorded a plethora of best-selling books, CDs and DVDs.

Black was approached by SJSB Facilitator, Georgeann Wearin, about recording ads for the Byway. “Baxter and I have been friends for many years and I thought he would be a great voice for our Byway,” said Wearin. “He has visited the Byway many times and loves our area. His voice is easily recognized both to travelers and residents. I was thrilled when he eagerly agreed to write and record the spots for us!”

Starting in May, the one-minute spots will run on numerous radio stations along Nebraska Highway 2 and I-80. They will also run in Omaha. “Our goal is to get as many people as possible, both residents and tourists, to visit and enjoy our unique area this travel season and contribute economically as well,” stated Wearin.

The radio ads focus on the many wonderful things to see and do along the Sandhills Journey Scenic Byway and are written in Black’s unique style and humor. They will run through the Labor Day weekend.

Keep an ear out for Black’s prose urging you to visit the Sandhills Journey Scenic Byway and you will learn as he did, “It’s a place where you can get your oxygen replenished!”

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